Writing online copy is a specialist skill. You're writing not only for the human eye, but also for search engines who are let's face it just machines.
- Content Usability:
Online copy must to be usable for website visitors who read in a non-linear way. This means it has to make sense from many entry points. The reader might arrive at your site on any page, not just your homepage. How clear and usable is your site from those lower pages?
- Conversion: Online copy is generally there for a purpose, to stimulate an action. Every page on your website should guide the user towards the points of conversion whether that be signing up for your newsletter, making an enquiry or purchasing something. At CopyAnt we love websites that guide you gently through to the point where you've converted without even feeling like you were being ushered towards the checkout. Some call this the persuasion funnel - we're mad about that!
- Search Engine Optimisation: All CopyAnt copy is written with organic search engine optimisation in mind. We analyse good keywords to use and make sure that they're blended in correctly. We also prepare copy with recommended page titles, meta tags and if requested URL's to make sure that your website architecture is as accessible to search engines as possible. Our goal is to have every page of your site ranked - hey, we can dream can't we!
Having the best website in the world is only part of the marketing puzzle. Email marketing is a great way to retain customers and build relationships with prospects. What's the point in having a fabulous website if you're too shy to remind people to pop back and visit?
With over five years experience in email marketing copywriting and layup CopyAnt is well placed to help you with your email marketing. We're experts in strategy, drafting, editing and laying up email marketing.
Using New Zealand's leading email marketing software Smartmail, we help you plan out your email marketing activities, draft the content, lay up the email piece itself, send the emails and provide you with a report on the performance of the email. Your reports cover such valuable information as who has opened the email, who has clicked through from the email, unsubscribes and bounced emails.
Using Smartmail we can also do online surveys and event registrations as well as refer a friend (or viral) marketing campaigns.
At CopyAnt we meet people all the time who have had fabulous websites built that have sophisticated administration systems that allow them to update the entire site. Full of enthusiasm, the marketer in charge plans out an exciting strategy to enthral site visitors with regular news and event updates.
What happens next is what saddens us most.
They get busy, really busy. The website starts to slide out of date. Now the marketer is embarrassed by the website and starts to avoid it. It gets more out of date. Finally the Director of Marketing decides the website isn't working and cuts the internet marketing budget in half.
Don't let this happen to you. Given the right attention your website can become the hub of your marketing activities. But you need extra hands to do this. CopyAnt can research, draft up updates and present them to you for approval all to an agreed schedule. We'll take away the resourcing problem. You get to keep the acclaim and the successful website.
Blogging can be pretty hard for traditional marketers to get their heads around. But online it's a critical part of your public relations activities. Think of corporate blogging as the personification of your brand, the human voice behind the logo, the chance to appeal one on one to your customers.
Blogs must always seem to be written by one real person. They are regular diary style articles by someone who represents the company. This could be the CEO, the Marketing Manager, a shop floor worker or the cleaner.
Just quietly though, a blog isn't always actually written by the person themselves. In fact in some cases the blogger is really only a persona. You'd be surprised how many bloggers are constructs! What isn't a surprise though is that blogging takes time and effort. Someone has to sit down in front of a blank screen, think of something to say, type it up and spell check it.
This is where CopyAnt comes in. We plan out blogging strategies and schedule, draft up copy for your approval and upload it for you. What's more, we also monitor key blogging sites and will let you know if we spot anything that's relevant to your company.
